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Sweet Maria’s studies steep time & brew strength for cupping

I always say that making good coffee is just chemistry.  If you don’t believe that, check out this video from Sweet Maria’s.  They’re analyzing the brew strength of light roasts versus dark roasts in cupping and determine that they may need to actually grind light roast differently and also possibly adjust the steep time of light roast coffees when cupping to get an appropriate sample.  This is pure and full-blown coffee geekery, but I love it.